As an independent retailer, you probably have a lot of things on your plate, mostly a lot of P's. Most people working in retail have heard of the 5 P's: people, product, price, placement, and promotion. But there is another big P floating around out there...
Read MoreVM Works creates visual merchandising solutions for small business owners
“One-half of consumers (52%) have avoided a business all together because it looked dirty from the outside. These consumers form an opinion of a business based on physical presence, which heavily influences their decision to shop at a location. Nearly all shoppers (95%) say that exterior appearance is important in their selection of a place to shop”
“57% of a store’s marketing brand identity is based on its exterior”
“85% of product categories experienced at least a 100% increase in sales when visual displays were combined with product marketing.”
“The success of any business comes down to what the customer sees and perceives”
Learn how to align your store environment with your target customers' design aesthetics and expectations. Analyze your main customer's buying personality, discover how to prioritize your store's VM projects, and leave the class with at least 2 VM focus points to improve your business.
"A customer makes a decision whether or not they will shop your store within seven seconds of walking through the front door" according to America's Research Group. Find out what makes customers want to leave and how to prevent it from happening in your store. Learn how to create a store environment that will entice your customers to shop longer, discover how to prioritize your store's VM projects, and leave the class with at least 2 VM focus points to improve your business.
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Ongoing workshops held in San Francisco and Oakland
Contact rose@vmworksSF.com for details
This intensive 2 hour workshop will introduce important visual merchandising topics that every store owner needs to know. These VM tools will align your store environment with your target customers' expectations:
You will create a marketing calendar to maximize promotions, discover best practices for sustainability, find out how to prioritize your store's VM projects, and leave the class with at least 3 VM focus points to improve your business.