I was fortunate enough to be able to work with Alan Cash to create this short video about VM Works. It's funny that I'm able to teach workshops about visual merchandising to large groups of people but the moment the camera and topic was focused on me, I felt nervous and self-conscious talking about myself! Luckily Alan was able to work his editing magic to make me sound almost articulate!
VM Works creates visual merchandising solutions for small business owners
“One-half of consumers (52%) have avoided a business all together because it looked dirty from the outside. These consumers form an opinion of a business based on physical presence, which heavily influences their decision to shop at a location. Nearly all shoppers (95%) say that exterior appearance is important in their selection of a place to shop”
“57% of a store’s marketing brand identity is based on its exterior”
“85% of product categories experienced at least a 100% increase in sales when visual displays were combined with product marketing.”
“The success of any business comes down to what the customer sees and perceives”
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