Visual Merchandising | Small Business Owners | VM Works
VM Works creates visual merchandising solutions for small business owners
One-half of consumers (52%) have avoided a business all together because it looked dirty from the outside. These consumers form an opinion of a business based on physical presence, which heavily influences their decision to shop at a location. Nearly all shoppers (95%) say that exterior appearance is important in their selection of a place to shop
57% of a store’s marketing brand identity is based on its exterior
85% of product categories experienced at least a 100% increase in sales when visual displays were combined with product marketing.
The success of any business comes down to what the customer sees and perceives
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